Music Liberates Music
Bacardi
Many popular US music artists owe a debt to Caribbean music culture. So, when Major Laser released their new Caribbean inspired track, ‘Front of the line’, Bacardi converted every play of the song on Spotify into a minute of free studio time to aspiring Caribbean music artists.
We released mini profile videos introducing the aspiring artists from all over the Caribbean. And updates to the program were shared via progress videos on social channels.
In depth