Category Experience

A great idea is a great idea, but it helps to understand the business.


Fast Food (McDonalds, Dunkin’ Donuts, Burger King)
Pet Food (Pedigree, Cesar, Nutro)
Fashion (H&M, Footlocker)
Airlines (KLM, British Airways)
Liquor (Bacardi, Grey Goose)
Beer (Heineken)
Sports (Adidas, Footlocker)
Financial (Wells Fargo, Visa)
Consumer Packaged Goods (M&M’s, Snickers, Ziploc)
Logistics (SAP, FedEx)
Gaming (Ubisoft, EA Sports)
Retail/DIY (The Home Depot, Lowes, H&M, Macy’s)
Telcom (AT&T, Ziggo, DIRECTV)
Automotive (Volkswagen & Audi)
Tech (Snapchat, META)
Consumer Electronics (Philips, Samsung)
Insurance (Centraal Beheer)