one and done

Footlocker

For the NBA Draft night, we leaned into the controversy of the 'One and Done’ rule in college basketball and created our own limited edition Foot Locker ‘One and Done’ T-shirt collection, that was available for just one night. 

The infomercial style commercial dropped live in the NBA Draft ad break, and starred two players who were hoping to get drafted that night.

As we now know, Trae went on to become a huge star in the NBA, LiAngelo not so much.

Promo

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The Academic - Not Your Summer