Everything Must Go

To promote the Wells Fargo Autograph card as the perfect card to enjoy live music, we needed to set ourselves apart in a world where every credit card seems to sponsor a live event.

To do this we partnered with superstar Dove Cameron and made the Wells Fargo credit card an integral part of the concert itself. During the live show, which was live cast on Instagram Youtube and a billboard in Times Square, every single thing on stage was for sale through youtube's integrated shopping feature. And when something was sold it was carried off stage right then and there.